User Research & Testing
Spiceworks is an IT software company that provides free applications in addition to a Community where IT professionals go for advice and to discuss everything IT.
My responsibilities included product design and research for the Spiceworks App and Community. I worked on the Cloud Help Desk, IT Product Purchasing, and several Community features and enhancements including an update to top-level navigation, how-to pages, in-line product tagging, custom service provider profiles, and a messaging inbox.
Cloud Help Desk Mockups (2014)
With other members of the design team I helped develop and expand the Spiceworks UI look & feel. Through AB testing I grew new user registrations from ~50/day in 2012 to over 200 in 2014. While interviewing users I identified an unmet need that lead to the development of Spiceworks Profiles.