On a summer day in 2014, I sat in a sunny conference room with the CEO of Grandex Inc. and their recently hired merchandise buyer. We discussed a new brand that was to become a casual menswear retailer for the 18-35 year old demographic called 'Man Outfitters'.
The new ecommerce website was set to be launched on February 1, 2015 on Super Bowl Sunday. We had 7 months to take the concept and turn it into reality. At that point, it really wasn't anything more than an idea and we had yet to figure out the branding, determine a marketing strategy, buy the merchandise, photograph it, inventory it, and build a custom responsive website on Shopify.
I took the on role as product designer for the responsive website and iOS application. A big part of the Man Outfitters experience was it's curated aspect of up and coming brands that the audience might not have been aware. These brands had to be surfaced right next to classic standby's.
I discovered that a majority of the audience was going to be accessing and making purchases from their mobile phones. It was clear that the design had to be mobile-centric and simple. I designed the user flow from home page, to collection, to filtering by various facets, into the product page, cart, and checkout.
I took the idea from concept to reality with little guidance and managed the product design look & feel and user experience. ManOutfitters.com was launched on time as planned and achieved 166% to revenue goal in it’s first year of existence.